South Florida brands — particularly consumer goods, beauty, and food companies — have used the region's logistics infrastructure to scale from local distribution to national Amazon and retail presence.
The typical scaling path: start with local delivery and direct sales, add Amazon FBA using a local prep center, then expand FBA inventory to target national ranking, then layer in wholesale and international channels.
The advantage of starting in South Florida is that the same infrastructure that supports local distribution also supports international shipping. Brands that build their supply chain in Broward can add UK, Canada, or Latin American shipping without moving their operation.
The key decision point is when to transition from self-fulfillment to a 3PL. Most South Florida brands make the switch between 500 and 2,000 monthly units — when the cost of self-fulfillment time exceeds the 3PL fee.